Kim Kardashain West after announcing the end of DASH is already hard at work on her own intimates and shapewear line.
Sources close to KKW said, for the last several months Kim’s been developing a new brand that will serve all women but it’s not just Kim’s name that will appear on the product, she’s had a hand in just about every aspect of the line’s foundation from design to marketing and will run it top to bottom.
Sources say Kim teamed up with the same group behind Khloe’s successful Good American brand as well as Frame and MR Porter. Kim’s line won’t be just a limited luxury brand, instead she’s aiming to serve the masses.
Pretty quick turnaround, considering Kim, Kourtney and Khloe just announced on Thursday they’ll be closing their DASH stores but Kim line should be out by year’s end.