Adidas drops new campaign video “Original is Never Finished 3” video features Kendall NBA player James Harden, 21 Savage, Young Thug, and newly-inducted A$AP Mob member, Playboi Carti. This stylish mix will definitely bring a much-needed freshness to the well-executed, conceptual campaign.
Alegra O’Hare, Vice President of global communications for Adidas Originals & Core, according to Adweek described this ad and another set to launch in China as “re-interpretations” of the larger campaign, which has been the brand theme for Originals in 2017. She said
Adidas Originals always wants to stay true to the ethos of endless creativity, and it is important to stay centric to our DNA in that a real original, and authentic creativity, is always a work in progress.