Kendrick Lamar’s Loyalty” Video Hits 15M Views In 72 Hours

Kendrick Lamar and Rihanna turn into a modern day Bonnie and Clyde in the highly-anticipated video for “LOYALTY.,” the latest single off the double platinum DAMN.

Directed by Dave Meyers and the little homies (Dave Free and Kendrick Lamar), “LOYALTY.” features a series of symbolic images, pieced together to tell a thrilling story of romance, trust, and love.

Currently, King Kendrick is on his surprise-filled “DAMN. Tour,” which has already seen cameos from J. Cole, Chance the Rapper, and 2 Chainz.




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